I’m trying to not get a big head but Speaker Sue has posted a very nice write-up on my entry about using Jim Cramer as inspiration for my teaching. Whereas I have been working with the metaphor of teacher as entertainer, engaging an audience and making your show make sense, Sue presents the same story in the context of teacher as salesperson. She makes the point that it’s all in the presentation and teachers (who are selling something their audience doesn’t necessarily want to buy) have the challenge of making it interesting.
Then Scott McLeod points to Seth Godin’s entry on marketing decisions. Seth calls it a poor marketing decision to yell at a classroom full of students because just two students are misbehaving. What you’re creating, he says, is a room full of unhappy customers.
Thinking of students as customers and teachers as salespeople what are you doing in your classroom to make sure the customers want to come back?
Here’s one more article I’ve been meaning to comment on for a long time looking at corporate branding in the context of schools. Trang Lai, in her podcast review of “Good to Great” talks about the need for schools to think of themselves as brands. Looking again at the interaction of a teacher yelling at a classroom full of students, what does this say about the brand your school represents?